Analysis: Programmatic Media Is Missing Something Big
Every day we read about the rapid rise of programmatic media, now a $20 billion market with daily volumes 100x the size of the NASDAQ. At the same time, headlines…
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Marketing
Branding Logic: Get More From this Necessary Business Strategy
You’ve got a solid product, a killer marketing strategy, and a team of geniuses to make the magic work. But have you developed a brand? If so, is it a…
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