The Internet of Things Will Require New Content Marketing Strategies
The Internet of Things is changing the way we interact with objects and making the world even more interconnected. What does this evolving use of …
The Internet of Things is changing the way we interact with objects and making the world even more interconnected. What does this evolving use of …
Social media channels across the web exert a large influence on purchasing decisions among all age groups. More than 70% of consumers are more likely …
Earlier this year, the Federal Trade Commission took the unusual step of notifying top influence marketers of the disclosure requirements required when promoting brands and …
Some technology news observers believe the sales environment for consumer brands is in upheaval. Brick-and-mortar stores are increasingly being replaced by digital sales channels. Even …
Everyone in the business world is in sales, whether their title is “salesperson” or not. Anytime you need to persuade someone of an idea, ask …
Advertising has long relied on data to make its pitches, refine its pitches, and analyze the effect on sales. In that sense, data mining — …
But 2008, of course, was the year of the Great Recession. The economy now is fairly robust. Consumers are earning and spending. They just aren’t …
Time was, marketing creativity was demonstrated by being like, well, Don Draper. A clever advertising campaign sold to the client. New marketers think more like …
The successes of the JOBS Act and a business-friendly Administration with anathema towards over-regulation (Dodd-Frank, etc.) has rekindled an entrepreneurial spirit that has buoyed America’s …
Most people know that their behavior on a computer screen can be monitored. The sites they visit, how long they look at a particular page, …