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Social Media Channels: Their Role in Purchasing Decisions
by Working Capital Review on October 10, 2017

Social Media Channels: Their Role in Purchasing Decisions

Social media channels across the web exert a large influence on purchasing decisions among all age groups. More than 70% of consumers are more likely to make a purchase decision…

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How Potential Influencer Fraud Affects Industry
by Working Capital Review on September 19, 2017

How Potential Influencer Fraud Affects Industry

Earlier this year, the Federal Trade Commission took the unusual step of notifying top influence marketers of the disclosure requirements required when promoting brands and products. That’s because brands, influencers,…

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Consumer Brands and Social Media: How to Foster Brand Loyalty
by Working Capital Review on August 28, 2017

Consumer Brands and Social Media: How to Foster Brand Loyalty

Some technology news observers believe the sales environment for consumer brands is in upheaval. Brick-and-mortar stores are increasingly being replaced by digital sales channels. Even when traditional, physical retail outlets…

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How to Augment Your Sales Skills
by Working Capital Review on July 27, 2017

How to Augment Your Sales Skills

Everyone in the business world is in sales, whether their title is “salesperson” or not. Anytime you need to persuade someone of an idea, ask for a raise, or a…

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Data Mining and Advertising: What’s Next?
by Working Capital Review on May 11, 2017

Data Mining and Advertising: What’s Next?

Advertising has long relied on data to make its pitches, refine its pitches, and analyze the effect on sales. In that sense, data mining — “the analysis of raw data…

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Is There a Future for Bricks and Mortar Retail?
by Working Capital Review on May 8, 2017

Is There a Future for Bricks and Mortar Retail?

But 2008, of course, was the year of the Great Recession. The economy now is fairly robust. Consumers are earning and spending. They just aren’t spending at the local mall…

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The New Marketing Creativity
by Working Capital Review on April 5, 2017

The New Marketing Creativity

Time was, marketing creativity was demonstrated by being like, well, Don Draper. A clever advertising campaign sold to the client. New marketers think more like digital entrepreneurs than like marketers…

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Communications: Vital to IPO Success and Sustainability
by Robert D. Ferris on March 27, 2017

Communications: Vital to IPO Success and Sustainability

The successes of the JOBS Act and a business-friendly Administration with anathema towards over-regulation (Dodd-Frank, etc.) has rekindled an entrepreneurial spirit that has buoyed America’s economy. The ensuing thirst for…

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Using Online Techniques to Track Offline Customer Behavior
by Working Capital Review on March 8, 2017

Using Online Techniques to Track Offline Customer Behavior

Most people know that their behavior on a computer screen can be monitored. The sites they visit, how long they look at a particular page, and long-term patterns can all…

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Will China and Europe Lead the Way on Electric Cars?
by Working Capital Review on January 27, 2017

Will China and Europe Lead the Way on Electric Cars?

Electric cars and their development were widely discussed technology news at the Detroit Auto Show in early 2017. Fortune reported that U.S. automakers such as Ford heralded electric cars as…

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