Social media channels across the web exert a large influence on purchasing decisions among all age groups. More than 70% of consumers are more likely to make a purchase decision…
Earlier this year, the Federal Trade Commission took the unusual step of notifying top influence marketers of the disclosure requirements required when promoting brands and products. That’s because brands, influencers,…
Some technology news observers believe the sales environment for consumer brands is in upheaval. Brick-and-mortar stores are increasingly being replaced by digital sales channels. Even when traditional, physical retail outlets…
Everyone in the business world is in sales, whether their title is “salesperson” or not. Anytime you need to persuade someone of an idea, ask for a raise, or a…
Advertising has long relied on data to make its pitches, refine its pitches, and analyze the effect on sales. In that sense, data mining — “the analysis of raw data…
But 2008, of course, was the year of the Great Recession. The economy now is fairly robust. Consumers are earning and spending. They just aren’t spending at the local mall…
Time was, marketing creativity was demonstrated by being like, well, Don Draper. A clever advertising campaign sold to the client. New marketers think more like digital entrepreneurs than like marketers…
The successes of the JOBS Act and a business-friendly Administration with anathema towards over-regulation (Dodd-Frank, etc.) has rekindled an entrepreneurial spirit that has buoyed America’s economy. The ensuing thirst for…
Most people know that their behavior on a computer screen can be monitored. The sites they visit, how long they look at a particular page, and long-term patterns can all…
Electric cars and their development were widely discussed technology news at the Detroit Auto Show in early 2017. Fortune reported that U.S. automakers such as Ford heralded electric cars as…
 has rekindled an entrepreneurial spirit that has buoyed America’s economy. The ensuing thirst for…){kind=link}
