Despite the increasing use of algorithms in companies to tailor experiences to their customers, a sizeable percentage of business leadership remains convinced that their customer base may not trust, or…
The Nike swoosh. The McDonald’s golden arches. The Apple apple. All are familiar, iconic brands with powerful visuals. However, becoming an iconic brand is about more than a recognizable logo.…
Online sales continue to occupy a larger percentage of the retail space. Consumers are attracted to the ease of e-commerce, the diverse product array available online, and inexpensive shipping continue…
Note: This conversation took place before today’s news that GE is replacing CEO John Flannery. Subscribe to Working Capital Conversations via iTunes or Google Play to get new episodes automatically downloaded to…
On a daily basis, there seems to be a new article in the technology news about the Millennial generation and how businesses need to respond to them as consumers and…
Marketing and sales departments are both highly important. Marketing is responsible for creating a buzz around products and often for lead generation. Sales departments are responsible for closing sales. The…
Want to make a good first impression on a sales call? It takes practice and planning to do it well. Your business leadership approach should include a plan for how…
While companies often think of their reputation as a way to attract customers only, it’s just as importantly a method of attracting top employees. In an employee marketplace such as…
Facebook recently announced a realignment back to its original mission of social connection. As part of the realignment, its News Feed would be redesigned to focus more on meaningful interactions…
A new report from the Pew Research Center reports that 25 percent of all American adults are online “almost constantly” and three-quarters log on daily. What are the numbers behind…
