Everywhere one turns, trust seems to be crumbling – institutions, politicians, media, even science. Given the current state of trust, what are brands supposed to do? What are the key trends around the building — and breaking — of consumer trust?
Thirty-three million job claims in seven weeks is enough to take a toll on consumer confidence. Unfortunately, we are living this reality in the United States, as the global pandemic…
The coronavirus pandemic might seem like a business free-for-all right now. Because of supply chain disruptions and stock shortages, consumers are willing to go just about anywhere that has what…
Social channels provide opportunities for recruiters to offer more value-added services to help companies with business strategy and results
It’s the age old question nearly every business brand would like to know: What do young people care about?
Corporate HR groups have long planned — and developed retention strategies — for Generation Z. But what about Business Development teams?
Logos represent the physical and emotional face of the company. Yet too often, business leaders don’t pay enough attention — or simply don’t have enough understanding — of how logos are perceived by the public and other stakeholders.
Salespeople spend barely a third of their time actually selling. Companies are turning to sales automation tools to help alleviate many of the manual tasks that bog down the sales process.
Successful selling isn’t always about what you say. Often, what clinches the deal is the way you act. In fact, the research in Albert Mehrabian’s Silent Messages found that 55%…
The 2019 holiday shopping period is nearly a week shorter than last year. Will that affect businesses? Read on to find out. The period between the day after Thanksgiving –…
