Marketing

Logos represent the physical and emotional face of the company. Yet too often, business leaders don’t pay enough attention — or simply don’t have enough understanding — of how logos are perceived by the public and other stakeholders.

Salespeople spend barely a third of their time actually selling. Companies are turning to sales automation tools to help alleviate many of the manual tasks that bog down the sales process.

Successful selling isn’t always about what you say. Often, what clinches the deal is the way you act. In fact, the research in Albert Mehrabian’s Silent Messages found that 55%…

The 2019 holiday shopping period is nearly a week shorter than last year. Will that affect businesses? Read on to find out. The period between the day after Thanksgiving –…

What age groups are expected to spend the most this holiday season? Read on to find out. Your company’s business strategy can benefit from holiday shopping. While retailers are the…

For businesses dependent on holiday sales, this period marks the final chance to make adjustments before holiday sales start picking up.