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Marketing

Voice-Assisted Devices and Marketing: What the Future Holds
by Working Capital Review on January 31, 2019

Voice-Assisted Devices and Marketing: What the Future Holds

Voice-enabled assistants like Amazon’s Alexa are increasingly popular. However, drawbacks could cause a stumble for businesses seeking to leverage the technology.

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How to Foster Brand Loyalty in Digital Natives
by Working Capital Review on January 18, 2019

How to Foster Brand Loyalty in Digital Natives

Brand loyalty is profoundly important to many companies, particularly those marketing to consumers. But increasingly, marketers are realizing that establishing or reinvigorating brand loyalty in digital natives may be quite…

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What Are the Top Digital Lead Generators?
by Working Capital Review on January 7, 2019

What Are the Top Digital Lead Generators?

For many companies, the digital generation of leads is a key business driver. Clients are accessed via a marketing message, express interest in it, and are hopefully captured by sales…

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Generation Z and Brand Loyalty
by Working Capital Review on December 11, 2018

Generation Z and Brand Loyalty

Meta description: Generation Z controls a multi-billion market. Are they brand loyal through digital means? Click here to find out. The newest entrant into the digital marketplace, at least for…

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How Much Do Consumers Trust Algorithms?
by Working Capital Review on November 16, 2018

How Much Do Consumers Trust Algorithms?

Despite the increasing use of algorithms in companies to tailor experiences to their customers, a sizeable percentage of business leadership remains convinced that their customer base may not trust, or…

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What Makes a Brand an Icon?
by Working Capital Review on October 19, 2018

What Makes a Brand an Icon?

The Nike swoosh.  The McDonald’s golden arches. The Apple apple. All are familiar, iconic brands with powerful visuals. However, becoming an iconic brand is about more than a recognizable logo.…

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The Biggest Trends in Online Sales
by Working Capital Review on October 12, 2018

The Biggest Trends in Online Sales

Online sales continue to occupy a larger percentage of the retail space. Consumers are attracted to the ease of e-commerce, the diverse product array available online, and inexpensive shipping continue…

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Podcast: Beth Comstock, Former GE Vice Chair: Bringing Imagination to Business
by Chris Riback on October 1, 2018

Podcast: Beth Comstock, Former GE Vice Chair: Bringing Imagination to Business

Note: This conversation took place before today’s news that GE is replacing CEO John Flannery. Subscribe to Working Capital Conversations via iTunes or Google Play to get new episodes automatically downloaded to…

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How to Appeal to Generation Z
by Working Capital Review on August 16, 2018

How to Appeal to Generation Z

On a daily basis, there seems to be a new article in the technology news about the Millennial generation and how businesses need to respond to them as consumers and…

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How to Make Sure Sales and Marketing Are Aligned
by Working Capital Review on August 14, 2018

How to Make Sure Sales and Marketing Are Aligned

Marketing and sales departments are both highly important. Marketing is responsible for creating a buzz around products and often for lead generation. Sales departments are responsible for closing sales. The…

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