Customer experience is increasingly important in a world where more and more businesses are service oriented. Currently, 80% of companies in the U.S. sell some sort of service. For many…
Personalization: Important to Younger Consumers… Personalization is extremely important in marketing campaigns, especially to younger generations like Millennials and Generation Z. As a result, 40 percent of companies say that…
Why are CMOs set to slash marketing analytics? Among the core reasons are an increased reliance on automation, a shift in customer behavior, and regulatory pressures.
Online retailer Alibaba’s Singles’ Day now generates twice the amount of sales in one day as the days between Black Friday and Cyber Monday combined. What started as a Chinese…
E-commerce and data mining and protection remain two of the primary marketing trends this year
Voice-enabled assistants like Amazon’s Alexa are increasingly popular. However, drawbacks could cause a stumble for businesses seeking to leverage the technology.
Brand loyalty is profoundly important to many companies, particularly those marketing to consumers. But increasingly, marketers are realizing that establishing or reinvigorating brand loyalty in digital natives may be quite…
For many companies, the digital generation of leads is a key business driver. Clients are accessed via a marketing message, express interest in it, and are hopefully captured by sales…
Meta description: Generation Z controls a multi-billion market. Are they brand loyal through digital means? Click here to find out. The newest entrant into the digital marketplace, at least for…
Despite the increasing use of algorithms in companies to tailor experiences to their customers, a sizeable percentage of business leadership remains convinced that their customer base may not trust, or…
