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by Working Capital Review on May 26, 2020

Consumer Confidence Amid the Coronavirus

Thirty-three million job claims in seven weeks is enough to take a toll on consumer confidence. Unfortunately, we are living this reality in the United States, as the global pandemic…

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Why Loyalty Programs Still Matter for Consumer Trust
by Working Capital Review on May 21, 2020

Why Loyalty Programs Still Matter for Consumer Trust

The coronavirus pandemic might seem like a business free-for-all right now. Because of supply chain disruptions and stock shortages, consumers are willing to go just about anywhere that has what…

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LinkedIn Owns the Market on Jobs. Are Recruiters Still Needed?
by Working Capital Review on March 27, 2020

LinkedIn Owns the Market on Jobs. Are Recruiters Still Needed?

Social channels provide opportunities for recruiters to offer more value-added services to help companies with business strategy and results

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Podcast: George Nguyen — What Does Gen Z Want from Brands?
by Chris Riback on March 2, 2020

Podcast: George Nguyen — What Does Gen Z Want from Brands?

It’s the age old question nearly every business brand would like to know: What do young people care about?

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The Business Case for Generation Z and Social Causes
by Working Capital Review on January 30, 2020

The Business Case for Generation Z and Social Causes

Corporate HR groups have long planned — and developed retention strategies — for Generation Z. But what about Business Development teams?

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What Logos Are the Most Powerful?
by Working Capital Review on January 24, 2020

What Logos Are the Most Powerful?

Logos represent the physical and emotional face of the company. Yet too often, business leaders don’t pay enough attention — or simply don’t have enough understanding — of how logos are perceived by the public and other stakeholders.

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5 Ways That Automation Increases Sales Team Efficiency
by Working Capital Review on January 14, 2020

5 Ways That Automation Increases Sales Team Efficiency

Salespeople spend barely a third of their time actually selling. Companies are turning to sales automation tools to help alleviate many of the manual tasks that bog down the sales process.

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Power Your Sales Closing with Strategic Use of Body Language
by Working Capital Review on December 4, 2019

Power Your Sales Closing with Strategic Use of Body Language

Successful selling isn’t always about what you say. Often, what clinches the deal is the way you act. In fact, the research in Albert Mehrabian’s Silent Messages found that 55%…

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Marketing Lessons for a Short Holiday Season
by Working Capital Review on November 18, 2019

Marketing Lessons for a Short Holiday Season

The 2019 holiday shopping period is nearly a week shorter than last year. Will that affect businesses? Read on to find out. The period between the day after Thanksgiving –…

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Who Will Spend the Most Over the Holidays?
by Working Capital Review on November 16, 2019

Who Will Spend the Most Over the Holidays?

What age groups are expected to spend the most this holiday season? Read on to find out. Your company’s business strategy can benefit from holiday shopping. While retailers are the…

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