Will China and Europe Lead the Way on Electric Cars?
Electric cars and their development were widely discussed technology news at the Detroit Auto Show in early 2017. Fortune reported that U.S. automakers such as …
Marketing
Women CMOs Are Paid Higher than Men. How Did They Close the Gender Gap?
The gender gap — the marked disparity in pay between men and women — has been a persistent feature of corporate life since it was …
Podcast: The Emerging, Powerful Business of Virtual Reality
It may be the biggest market you’ve never heard of: Virtual Reality. And make no mistake, the numbers and growth trends are very real indeed. …
How to Bring Customers Along
The way most companies sell is incongruent with the way most people buy. So argues a recent Harvard Business Review article. Instead of aggressive approaches …
Why Investing in Messaging Matters
Why do we seemingly see the same ads for cellphones and new cars over and over on the television each night? Why do companies purchase …
Why Moments Matter for Consumers
Moments can be breathtaking … and fleeting. A baby’s first word, an extraordinary sunset shared with friends, a Super Bowl-winning catch. These moments are exceedingly …
Is Your Marketing Strategy Working?
We’re now well into 2016. Now is a good time to take a step back and assess the progress to date on your business strategy. …
Is Your Marketing Strategy Working?
We’re now well into 2016. Now is a good time to take a step back and assess the progress to date on your business strategy. …
3 Reasons Thought Leadership Is an Effective Business Strategy
Thought leadership is a powerful way for businesses and business leaders to market knowledge, expertise, and insight. In doing so, businesses can gain more market …
Analysis: Programmatic Media Is Missing Something Big
Every day we read about the rapid rise of programmatic media, now a $20 billion market with daily volumes 100x the size of the NASDAQ. …