Tell Your Team to Ask “Data for What?”
The era of big data, machine learning, and artificial intelligence (AI) is here. As a result, business leadership has deep data streams to harvest and analyze, in search of how…
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Author: Working Capital Review
Voice-Assisted Devices and Marketing: What the Future Holds
Voice-enabled assistants like Amazon’s Alexa are increasingly popular. However, drawbacks could cause a stumble for businesses seeking to leverage the technology.
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How to Increase Your Team’s Effectiveness
Leaders are often mulling over what can be done to improve the effectiveness of their teams. Getting employees to work smarter and be more productive is essential for growth and…
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Corporate Lessons from Netflix
Netflix is one of the most successful companies of the last two decades. It’s been an incredible success story, for several reasons. First, it’s been a paradigm shifter and has…
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What’s the Future of Instagram?
The co-founders of Instagram, Kevin Systrom and Mike Krieger, recently announced their resignation. The two founded Instagram and sold it to Facebook for close to $1 billion six years ago.…
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Rescuing a Digital Transformation
Digital transformation can reinvigorate companies and put them on the path to top performance. Currently, the top five most valuable U.S. companies are all digital — Apple, Amazon, Facebook, Alphabet…
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How to Foster Brand Loyalty in Digital Natives
Brand loyalty is profoundly important to many companies, particularly those marketing to consumers. But increasingly, marketers are realizing that establishing or reinvigorating brand loyalty in digital natives may be quite…
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Designing Autonomous Cars as Consumer Space
While the fully autonomous car is not going to be announced in today’s technology news — recent events such as a self-driving car hitting a pedestrian in Arizona have made…
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Aligning Schools With the Future Needs of the Workforce
A recent survey showed most teachers are not confident in their ability to incorporate technology into their classes. Pressure is mounting on schools to align better with industry to better…
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Blockchain and Digital Advertising: Some Adoptions, But Not Rapidly
Blockchain, the distributed digital ledger system, has great potential to streamline and speed transactions in multiple industries. One of them is digital advertising, and earlier this year, that sector seemed…
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