What Makes a Brand an Icon?
The Nike swoosh. The McDonald’s golden arches. The Apple apple. All are familiar, iconic brands with powerful visuals. However, becoming an iconic brand is about more than a recognizable logo.…
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Marketing
The Biggest Trends in Online Sales
Online sales continue to occupy a larger percentage of the retail space. Consumers are attracted to the ease of e-commerce, the diverse product array available online, and inexpensive shipping continue…
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Podcast: Beth Comstock, Former GE Vice Chair: Bringing Imagination to Business
Note: This conversation took place before today’s news that GE is replacing CEO John Flannery. Subscribe to Working Capital Conversations via iTunes or Google Play to get new episodes automatically downloaded to…
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How to Appeal to Generation Z
On a daily basis, there seems to be a new article in the technology news about the Millennial generation and how businesses need to respond to them as consumers and…
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How to Make Sure Sales and Marketing Are Aligned
Marketing and sales departments are both highly important. Marketing is responsible for creating a buzz around products and often for lead generation. Sales departments are responsible for closing sales. The…
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How to Manage First Impressions
Want to make a good first impression on a sales call? It takes practice and planning to do it well. Your business leadership approach should include a plan for how…
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3 Steps to Building Your Company’s Reputation
While companies often think of their reputation as a way to attract customers only, it’s just as importantly a method of attracting top employees. In an employee marketplace such as…
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Facebook’s Realignment: What Are the Initial Results for Advertisers?
Facebook recently announced a realignment back to its original mission of social connection. As part of the realignment, its News Feed would be redesigned to focus more on meaningful interactions…
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Online, All the Time: What the Numbers Say
A new report from the Pew Research Center reports that 25 percent of all American adults are online “almost constantly” and three-quarters log on daily. What are the numbers behind…
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Facebook’s Feed Choices: What’s the Impact Going Forward?
Social media giant Facebook recently announced that it was making a major shift in the way its posts are prioritized. Over the next year, posts by a user’s friends and…
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