The industry publication Marketing Dive recently named online retailing behemoth Amazon its Marketing Disruptor of the Year. Marketing Disruptor of the Year! The Product Search King Why? Well, increasingly it looks…
As the year draws to a close, it’s time to look at digital marketing campaigns of the year. Who led the digital marketing space? Marketer of the Year! If you…
Campbell’s, an iconic U.S. brand associated with soup, is focusing on innovation to turn its sales around. According to Bloomberg, sales at the Camden, N.J.-based company have been flat since…
Digital ads are increasingly central to the perception and sales of brands worldwide. They’re a key part of the business strategy driving the brand. That said, what are the best…
Last year, the Chicago Cubs won the World Series after more than 100 years of drought. The Cubs entered baseball legend both for being, finally, a winning team but also…
Customer experience is increasingly important in a world where more and more businesses are service oriented. Currently, 80% of companies in the U.S. sell some sort of service. How do…
The Internet of Things is changing the way we interact with objects and making the world even more interconnected. What does this evolving use of technology mean for content marketing?…
Social media channels across the web exert a large influence on purchasing decisions among all age groups. More than 70% of consumers are more likely to make a purchase decision…
Earlier this year, the Federal Trade Commission took the unusual step of notifying top influence marketers of the disclosure requirements required when promoting brands and products. That’s because brands, influencers,…
Some technology news observers believe the sales environment for consumer brands is in upheaval. Brick-and-mortar stores are increasingly being replaced by digital sales channels. Even when traditional, physical retail outlets…
