Marketing

What age groups are expected to spend the most this holiday season? Read on to find out. Your company’s business strategy can benefit from holiday …

What’s the best way to use Twitter for building a brand? Netflix presents a strong case study on how to do it.

For businesses dependent on holiday sales, this period marks the final chance to make adjustments before holiday sales start picking up.

Word of mouth marketing is often referred to as the original social media, and it remains the single most effective form of promotion in existence. …

What does this growing demographic mean for consumer businesses and product development efforts? It turns out, a lot.

Customer experience is increasingly important in a world where more and more businesses are service oriented. Currently, 80% of companies in the U.S. sell some …

Personalization: Important to Younger Consumers… Personalization is extremely important in marketing campaigns, especially to younger generations like Millennials and Generation Z. As a result, 40 …

Why are CMOs set to slash marketing analytics? Among the core reasons are an increased reliance on automation, a shift in customer behavior, and regulatory pressures.

Online retailer Alibaba’s Singles’ Day now generates twice the amount of sales in one day as the days between Black Friday and Cyber Monday combined. …

E-commerce and data mining and protection remain two of the primary marketing trends this year