How Netflix Uses Twitter to Build Its Brand
What’s the best way to use Twitter for building a brand? Netflix presents a strong case study on how to do it.
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Marketing
Holiday Sales Are Coming. Are Retail Business Prepared?
For businesses dependent on holiday sales, this period marks the final chance to make adjustments before holiday sales start picking up.
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How to Market by Word of Mouth
Word of mouth marketing is often referred to as the original social media, and it remains the single most effective form of promotion in existence. More than 92 percent of…
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Businesses See New Demographic for Product Development: Aging Populations
What does this growing demographic mean for consumer businesses and product development efforts? It turns out, a lot.
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What’s the Best Way to Design Customer Experience?
Customer experience is increasingly important in a world where more and more businesses are service oriented. Currently, 80% of companies in the U.S. sell some sort of service. For many…
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How Companies Use Artificial Intelligence to Personalize Marketing
Personalization: Important to Younger Consumers… Personalization is extremely important in marketing campaigns, especially to younger generations like Millennials and Generation Z. As a result, 40 percent of companies say that…
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CMOs Expected to Slash Marketing Analytics
Why are CMOs set to slash marketing analytics? Among the core reasons are an increased reliance on automation, a shift in customer behavior, and regulatory pressures.
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Singles’ Day 2018: The Biggest Online Shopping Day Ever?
Online retailer Alibaba’s Singles’ Day now generates twice the amount of sales in one day as the days between Black Friday and Cyber Monday combined. What started as a Chinese…
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Businesses Move Deeper into Data Mining, E-Commerce
E-commerce and data mining and protection remain two of the primary marketing trends this year
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Voice-Assisted Devices and Marketing: What the Future Holds
Voice-enabled assistants like Amazon’s Alexa are increasingly popular. However, drawbacks could cause a stumble for businesses seeking to leverage the technology.
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