Marketing

Voice-enabled assistants like Amazon’s Alexa are increasingly popular. However, drawbacks could cause a stumble for businesses seeking to leverage the technology.

Brand loyalty is profoundly important to many companies, particularly those marketing to consumers. But increasingly, marketers are realizing that establishing or reinvigorating brand loyalty in …

For many companies, the digital generation of leads is a key business driver. Clients are accessed via a marketing message, express interest in it, and …

Meta description: Generation Z controls a multi-billion market. Are they brand loyal through digital means? Click here to find out. The newest entrant into the …

Despite the increasing use of algorithms in companies to tailor experiences to their customers, a sizeable percentage of business leadership remains convinced that their customer …

The Nike swoosh.  The McDonald’s golden arches. The Apple apple. All are familiar, iconic brands with powerful visuals. However, becoming an iconic brand is about …

Online sales continue to occupy a larger percentage of the retail space. Consumers are attracted to the ease of e-commerce, the diverse product array available …

Note: This conversation took place before today’s news that GE is replacing CEO John Flannery. Subscribe to Working Capital Conversations via iTunes or Google Play to get …

On a daily basis, there seems to be a new article in the technology news about the Millennial generation and how businesses need to respond …

Marketing and sales departments are both highly important. Marketing is responsible for creating a buzz around products and often for lead generation. Sales departments are …