How to Augment Your Sales Skills
Everyone in the business world is in sales, whether their title is “salesperson” or not. Anytime you need to persuade someone of an idea, ask for a raise, or a…
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Marketing
Data Mining and Advertising: What’s Next?
Advertising has long relied on data to make its pitches, refine its pitches, and analyze the effect on sales. In that sense, data mining — “the analysis of raw data…
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Is There a Future for Bricks and Mortar Retail?
But 2008, of course, was the year of the Great Recession. The economy now is fairly robust. Consumers are earning and spending. They just aren’t spending at the local mall…
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The New Marketing Creativity
Time was, marketing creativity was demonstrated by being like, well, Don Draper. A clever advertising campaign sold to the client. New marketers think more like digital entrepreneurs than like marketers…
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Communications: Vital to IPO Success and Sustainability
The successes of the JOBS Act and a business-friendly Administration with anathema towards over-regulation (Dodd-Frank, etc.) has rekindled an entrepreneurial spirit that has buoyed America’s economy. The ensuing thirst for…
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Using Online Techniques to Track Offline Customer Behavior
Most people know that their behavior on a computer screen can be monitored. The sites they visit, how long they look at a particular page, and long-term patterns can all…
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Will China and Europe Lead the Way on Electric Cars?
Electric cars and their development were widely discussed technology news at the Detroit Auto Show in early 2017. Fortune reported that U.S. automakers such as Ford heralded electric cars as…
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Women CMOs Are Paid Higher than Men. How Did They Close the Gender Gap?
The gender gap — the marked disparity in pay between men and women — has been a persistent feature of corporate life since it was first identified four decades ago.…
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Podcast: The Emerging, Powerful Business of Virtual Reality
It may be the biggest market you’ve never heard of: Virtual Reality. And make no mistake, the numbers and growth trends are very real indeed. “There’s no doubt the virtual…
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How to Bring Customers Along
The way most companies sell is incongruent with the way most people buy. So argues a recent Harvard Business Review article. Instead of aggressive approaches that try to overcome prospect…
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