Brand loyalty is profoundly important to many companies, particularly those marketing to consumers. But increasingly, marketers are realizing that establishing or reinvigorating brand loyalty in digital natives may be quite…
For many companies, the digital generation of leads is a key business driver. Clients are accessed via a marketing message, express interest in it, and are hopefully captured by sales…
Meta description: Generation Z controls a multi-billion market. Are they brand loyal through digital means? Click here to find out. The newest entrant into the digital marketplace, at least for…
Despite the increasing use of algorithms in companies to tailor experiences to their customers, a sizeable percentage of business leadership remains convinced that their customer base may not trust, or…
The Nike swoosh. The McDonald’s golden arches. The Apple apple. All are familiar, iconic brands with powerful visuals. However, becoming an iconic brand is about more than a recognizable logo.…
Online sales continue to occupy a larger percentage of the retail space. Consumers are attracted to the ease of e-commerce, the diverse product array available online, and inexpensive shipping continue…
Note: This conversation took place before today’s news that GE is replacing CEO John Flannery. Subscribe to Working Capital Conversations via iTunes or Google Play to get new episodes automatically downloaded to…
On a daily basis, there seems to be a new article in the technology news about the Millennial generation and how businesses need to respond to them as consumers and…
Marketing and sales departments are both highly important. Marketing is responsible for creating a buzz around products and often for lead generation. Sales departments are responsible for closing sales. The…
Want to make a good first impression on a sales call? It takes practice and planning to do it well. Your business leadership approach should include a plan for how…
