Brand loyalty is profoundly important to many companies, particularly those marketing to consumers. But increasingly, marketers are realizing that establishing or reinvigorating brand loyalty in digital natives may be quite…
Our Davos ’19 Preview continues, highlighting the ideas you need to know about this year’s gathering.
While the fully autonomous car is not going to be announced in today’s technology news — recent events such as a self-driving car hitting a pedestrian in Arizona have made…
The annual meeting known simply by its location — Davos — begins next week. Today we begin our preview of the gathering that claims to be “the only yearly gathering that brings together leaders of global society.”
A recent survey showed most teachers are not confident in their ability to incorporate technology into their classes. Pressure is mounting on schools to align better with industry to better…
Blockchain, the distributed digital ledger system, has great potential to streamline and speed transactions in multiple industries. One of them is digital advertising, and earlier this year, that sector seemed…
A study conducted by Harvard Business School seeks to quantify common traits among entrepreneurs. Are some individuals more likely to become entrepreneurs than others? What do the most successful entrepreneurs…
Recently, technology news headlines have been chortling over the fact that venerable U.S. firm Proctor & Gamble—known for consumer goods such as Tide detergent and Ivory soap—has filed an application…
For many companies, the digital generation of leads is a key business driver. Clients are accessed via a marketing message, express interest in it, and are hopefully captured by sales…
Ever wonder which company perks your employees would like the most? Perks, of course, are not employee benefits like vacation and health insurance, but nice things to have that show…
