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8 Reasons Why Domains Matter to Marketing

Domains have come a long way since their inception in the early 1980s, and the process of applying for domains has become more streamlined. Moreover, it has become an essential component for businesses alongside marketing. In fact, Research and Markets estimated 431.8 million domain names were registered as of 2022.

So, in this article, we’re diving into eight of the main reasons why domains and marketing go hand-in-hand.

1. Growing Domain Industry

If you’re a marketer or a business owner, the domain industry is something you should look out for. After COVID-19 events, the landscape will continue to become increasingly online, and the domain industry will likely reach a market size of 1025 million USD by 2027. Europe, Asia, and North America also lead this growth spike – so if you are based or looking to expand to these areas, learning about domains will be helpful.

2. Affect Search Engine Optimization

Having a good domain name is the first step to ensuring an effective website that enables your brand to reach both current and potential customers from all over the world. Basically, you’ll want to optimize your owned domains to make them more accessible through the use of commercial terms relative to your industry and products, top-level domains (TLDs), or subdomains. This improves your website’s ranking in search engines.

3. Leverage Top-Level Domains

A CircleID domain industry article highlights the consistent popularity of TLDs such as .com, .tk, .cn, .de, .net, .org, and .uk, among others. These are well-received for many reasons – one of which is that they help relay the site’s purpose and geographical location without the viewers opening the content itself. TLDs are also regarded as trustworthy and more familiar to most, which heightens the site’s marketability.

4. Establish Domain Authority

In line with TLDs, marketers & business owners should work towards increasing their domain authority score through backlinks and linking highly authoritative domains. Another tip we’d like to share is that one can use domain authority to find your true competition. Although domain authority doesn’t necessarily predict rankings, it’s a good way to benchmark your position and where you can compete.

5. Domain Tools for Marketers

It’s also a good idea to use domain tools that help marketers save time and energy when creating a website. The domain name generator on Namechk allows its users to generate a number of domain name suggestions through keywords that they have provided. After all, combining SEO with brand identity and originality is a difficult feat to accomplish.

6. Show Brand Creativity

Although the first part of the guide makes the world of domains seem quite rigid, marketers should also look at the process as an opportunity to show more creativity. As an example, generic TLDs started out as a pure novelty and were only adapted by a handful of innovators. But now, gTLDs such as .icu and .xyz have become popular in niche markets, especially for tech and NFT brands that take their visual identity very seriously.

7. Solidify Your Identity

That said, the domain name you choose will no doubt be one of the first things your visitors will take notice of. Therefore it will largely contribute to their perception of your brand and how likely they are to patronize your goods or services. Make sure your marketing team takes this into account right from the business planning process, to make sure that your business identity is cohesive from the get-go.

8. Make Your Brand More Competitive

Knowing the ins and outs of domains will make your business gain an edge over competitors. After all, you aren’t the only business that’s looking to invest in its domain strategy! Premium domain prices are also likely to continue rising upward, so now is a great time to talk things over with your team.

Lastly, make full use of free online resources and check out the rest of our marketing articles here at Working Capital Review to learn more.