It’s that time of year. Nearly every business publication is listing its top trends for 2015. Here are some, with no guarantees on how these predictions might turn out!
- Sales trends: Ian Altman, author of two Amazon bestselling books: Upside Down Selling (May 2012) and Same Side Selling (May 2014), and CEO of Grow My Revenue, LLC, provides in Forbes “ideas and trends that will shape sales and business development for top performing companies in 2015.” Included: “Tightly Integrated Sales & Marketing;” “Divergent Customers – Price vs. Value;” and “Customers Will Pay A Premium For Verified Results.”
- Small Business trends: The Miami Herald offers “10 trends that will impact small businesses in 2015.” Included: “Content marketing will remain an important tool;” “Your friends influence your wallet;” “Publishing on LinkedIn will become more popular;” and ” Social media will continue to propel consumer spending.”
- Enterprise Tech trends: Business Insider sought “to uncover the hottest new trends in business tech next year, [and] spoke to some of the most successful enterprise-focused venture capitalists in Silicon Valley.” Included: “‘Big data’ will continue to mature into a huge market;” “Security — the cyberattack era is just starting;” and “Overall, it could be the best year ever for enterprise venture returns.”
- More Tech trends: New Yorker provides “Six 2014 Tech Stories that Will Matter in 2015.” Here the focus is Net Neutrality, China and Taylor Swift (well, the future for content distribution trends).
Of course, for every look forward, there’s a look backward. DealBook offers its annual Closing Dinner, “where we toast — and more important, roast — the corporate world and finance industry. It’s been quite a year, punctuated by an assortment of highs and lows.”