KPMG interviewed 400 U.S. CEOs for a study called “Setting the Course for Growth: CEO Perspectives” which looked at the most critical business issues of the next three years and where U.S. corporate leaders are taking their companies over the long-term.
The vast majority of CEOs surveyed (90%) are concerned about competitors taking business away, 72% are concerned about the relevance of products/ services three years from now and 59% are worried about new entrants disrupting their business model. In an attempt to stay relevant, the top organizational priorities are promoting and advancing the brand, and more interaction with customers.
Also interesting: 76% of CEOs said that their companies are at some stage of transforming or having just transformed their operating models:
However, just 16% evaluate their operating models quarterly, and the majority (54%) do it yearly. While spurring innovation is among the top challenges for CEOs, just 17% of companies have developed and implemented a formal, company-wide process for innovation across all units.
