On our bookshelf: A recently updated The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton Christensen and Michael Raynor.
In this follow-up to The Innovator’s Dilemma, the authors take the idea of disruption one step further and explain how companies can and should become disruptors themselves.
From the first chapter, which you can download for free:
“This is a book about how to create new growth in business. Growth is important because companies create shareholder value through profitable growth. Yet there is powerful evidence that once a company’s core business has matured, the pursuit of new platforms for growth entails daunting risk. Roughly one company in ten is able to sustain the kind of growth that translates into an above-average increase in shareholder returns over more than a few years. Too often the very attempt to grow causes the entire corporation to crash. Consequently, most executives are in a no-win situation: equity markets demand that they grow, but it’s hard to know how to grow. Pursuing growth the wrong way can be worse than no growth at all.”
For a contrary view of Christensen’s theories, Business Insider has an interesting overview.