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How Do Social Entrepreneurs Know They’re Doing Good?

Jonathan Greenblatt, a serial social entrepreneur with a string of successes, recently spoke with Wharton’s Katherine Klein about the business of social impact.

Said Greenblatt: “I think about a social entrepreneur as someone who tries to create change through a market-based approach. That is while taking direct action. Not necessarily lobbying or doing advocacy, but literally going in and creating something — that is, trying to do so in order to create, or let’s say, fix a broken disequilibrium.”

“It’s not someone who is trying to do something on the outside that is causal, but instead trying to create systemic change and repair a difficult societal ill. The social entrepreneur creates direct action to fix a broken system.”