Working Capital Conversations: The CEO Reputation Premium with Leslie Gaines-Ross, Weber Shandwick

88d64c4d-6a1d-4da9-932e-ef5d6ee81926Working Capital Conversations: Leading thinkers, practitioners and experts discuss the ideas that drive global business.

How should a CEO behave? Bold? Maybe. Decisive? Probably. But how about humble? Attentive? Accessible?

CEO behavior – or, more accurately, reputation – arguably has never been more important than it is today. With growing social networks and changing social expectations, a CEO’s reputation is trickier to maintain and more central to a company’s bottom line than ever. And we’re only just at the beginning of this trend.

Screen Shot 2015-03-20 at 4.31.38 PMThese are just some of the findings of a new and insightful report titled: “The CEO Reputation Premium: Gaining Advantage in the Engagement Era.” But if the reality that CEO reputation matters is clear, the question remains: How do you do it? At a time when every word, every misstep, every wrong tweet becomes front page news, how does a leader walk the balance of being out there – but not too much and only in the right ways?

To find out, we asked the author.

Leslie Gaines-Ross is Chief Reputation Strategist at Weber Shandwick, the leading global public relations agency, and co-author of the CEO Reputation Premium report. Gaines-Ross is one of the world’s most widely recognized experts on reputation—how they’re built, enhanced and protected. She is the author of a couple of books on CEO reputation, she speaks frequently and globally on the topic; and she finds herself on several Most Influential People and Top Thought leaders lists.